AT A GLANCE

RVO Health is looking for a Performance Marketing Manager who wants to help drive our mission of health and wellbeing for everyone.

Within this role, you will be responsible for driving enrollments with B2B2C acquisition marketing strategies for our Wellos product, focusing on promoting the clinical value to prospective members, healthcare providers, employer clients and other stakeholders. Key responsibilities include creating strategy, messaging, collateral, and campaigns, analyzing campaign results, conducting market research, supporting sales, and ensuring brand consistency and compliance. The role requires a blend of data proficiency, clinical understanding and marketing expertise to drive product adoption, engagement, and business growth.

Within this role, you will be responsible for strategizing and executing acquisition campaigns in payer and partner channels, primarily through email. You’ll work closely with Product, Marketing, Tech, Finance, and Operations to pull together a compelling and data-driven plan, owning results and projections for marketing-driven enrollments.You’ll also work closely with the broader marketing and product teams to identify white space for revenue opportunities.

The ideal candidate will have experience marketing in a clinical business, hospital, healthcare network, or other clinical setting, as well as familiarity with best practices, rules and regulations for clinical marketing, with success in driving new patients or adoption to clinical approaches. This person will direct innovative acquisition strategies by telling our story in a compelling way that drives new clinical program enrollments. They will have a passion for member experience, and a unique knack for testing new approaches to reach new members in a competitive market. They will be creative, with a keen eye for detail, process and analytics to translate data-driven insights into tangible marketing strategies for the clinical sector.

Where You’ll Be

To prioritize togethernes, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Address: 1101 Red Ventures Dr Fort Mill, SC 29707

What You’ll Do

• Marketing Strategy Development: Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and plans for end-to-end campaign execution, readout, and collaboration with partners.
• Campaign Management: Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials.
• Budget Management and Projection: Own and share campaign results, aligning pacing and actuals to projections, tracking opportunities and misses to ensure business alignment and growth.
• Cross-Functional Collaboration: Influence creative, research, analysis, and project management teams to ensure the campaign vision aligns with the strategic approach.
• Stakeholder Engagement: Collaborate with stakeholders across RVO Health, Optum, and UnitedHealthcare to align on member marketing strategy, goals, materials and audience approaches.
• Email Campaign Proficiency: Demonstrate expertise in email campaign testing, learning, and robust analysis skills.
• Messaging and Positioning: Craft compelling clinical and technical messaging to emphasize product value and establish differentiation from competitors.
• Content Development: Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
• Data-Driven Marketing: Utilize data, insights and tools to research, develop, execute, measure and report on campaign performance, applying key learnings to inform future planning

What We’re Looking For

• Required: Bachelor’s Degree or equivalent experience
• 3+ years of experience in consumer marketing, specifically must have experience in a clinical marketing business
• Ability to manage multiple projects and deliverables simultaneously, as the accountable enrollment strategy owner
• Expertise with top of and mid funnel marketing in traditional and digital marketing channels
• Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with sales, product, clinical, and legal teams to ensure alignment and support business objectives.
• Strong experience in data/analytics, ie Microsoft Excel, Amplitude, Looker, Google Analytics and leveraging data for testing and segmentation:
• Strong understanding of the health marketing/advertising landscape or or another highly regulated industry
• Excellent written and verbal communications skills
• Creative and strategic thinking skills
• Strong project management and organizational skills
• Team player

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $75,000 - $80,000

*Note actual salary is based on geographic location, qualifications and experience

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are:

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person’s merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

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RVO Health Privacy Policy: https://rvohealth.com/legal/privacy